Traffic increases are the “eternal quest” in internet marketing. No traffic = no visitors, opt-ins, or sales. Here are three easy methods for getting more eyes on your site.
First, start writing keyword-rich articles and post multiple, different versions (“spins”) of them on several of the leading article directories, randomly spread around the directory sites from article to article. It’s easier than it sound, if you’ve not done it. What stops most people is either fear of failure or a real aversion to writing. I’ve got your back….
As to fear of failure, the key is not to think ahead to the consequences — just sit down and write for ten minutes, without pause. Afterward, you can go back and revise and stew about your writing, but the article will, in fact, already be written! You can then get a relative, friend, or even a hired hand, to edit and tweak it with you or for you. And remember, if you fail to write at all, then you have automatically failed at writing, haven’t you. So just sit down without thinking about whether you’ll look foolish in writing, and just write. Teach something. Reveal something. Explore something.
Next, if your problem is an aversion to writing, then just go buy Nuance Software’s Dragon Naturally Speaking (PC) or Dictate or Scribe (Mac), and speak your article into your computer. After that, the process is the same: either edit and revise it your self, or ask someone to do it with you or for you (free or paid).
The end result is that you can then post each article in different versions on the article directories, and see appreciable traffic increases, especially as the number of articles you have published on those sites goes to dozens and then hundreds.
The next way to get traffic increases is much easier: you create simple videos and post them on Youtube and the other leading video hosting sites.
Again, design your video around good keywords (see other areas of this site for more info on how to find those keywords), and keep it short.
There are three ways of making your own videos. First, and easiest in a lot of ways, is to put on a nice (solid-pattern) shirt or blouse, set a FlipCam on a tripod or other stable surface, and talk into the camera. Just like that, you’ll have a video made. The point is not so much how “Hollywood” you look, but how good your information is. Of course, you do have to avoid looking like a bum, but you don’t have to look like a fashion model, so don’t talk yourself out of this option.
Now, if you absolutely refuse to get in front of a camera, then there are two other ways of making a video you can post. Turn your information into a simple PowerPoint slide presentation. Again, keep it brief but emotionally engaging. Then, record “screen video” of your presentation running as you narrate it using Camtasia (PC or Mac) or CamStudio (PC). As an alternative, if you know how to use video editing software (Final Cut Pro, Premier, etc.), you can record the narration first as audio, import it into a new movie project, and insert titles over the narrative that sync to it and illustrate your talking points.
Now, after light editing, if necessary, post the video on YouTube with your keywords in your movie’s title, and again in its description (about 200 words in length is ideal for a video description). Now, render it again in a different format (AVI, MOV, etc.), change the title and description a bit, but keep the keywords in them, and post each new “version” to another video hosting site.
As long as your content is important to people in some way, you’ll get not only links back to your site, but people will actually click over to your site because they like what you taught them.
The third way of boosting traffic is actually a way of turbo-boosting the other two to get traffic increases way beyond your expectations.
Just having those articles and videos posted on authority sites is powerful enough, but there is a way to put their power into a whole new realm. Don’t just wait for people to come to your creations — drive them there by the hundreds or thousands! Using your Twitter and Facebook accounts, and even paid, targeted traffic if you really want to, you can potentially get your articles and videos hundreds of views in just a few days.
Just tweet or post a status update that points people to the article or video, with a merciless tease about the very important benefit they’ll receive for just going to view this free thing. Here’s an example tweet: “Husbands: discover the mystery anniversary gift you can give her this year that will turn you back into newlyweds. Free article. http:shortenedURL #anniversarygift”
If any of your followers have an anniversary coming up in the next few months, they will likely check out your article (or video). It’s free, after all, so it doesn’t feel like spam.
But here’s the cool result: your articles and videos start to get ranked on the host site as the most popular. This gets them posted as “you might also enjoy” listings on other, related pages (your competitors’ articles and videos). This means you now have hundreds more backlinks to your site without an ounce more work or expense! Plus some readers will click through to your site. Combine those effects: there’s the king of traffic increases for you!
And there’s your two-pronged attack with both articles and videos: if you create and post them keyword-rich, you’ll boost your chances of getting search engine rankings
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