Web 2.0 is cool, and offers many an effective marketing strategy. Like many of you, I am dutifully using keyword phrases in articles and posts on my site, and linking to them using videos, articles, and linking posts on high PR sites. I am also using “smart” paid traffic methods to attract good people to my good offerings.
But there is something new that you and I had better pay attention to, or we’ll be left in the dust.
I have recently learned, from a genuine authority on the subject, that within three years, smartphone usage will have about quadruple the numbers of web usage. The web is already huge, so those numbers are staggering! Web 2.0 usage on Facebook and Twitter alone is way up in the hundreds of millions. The web is already huge, so the implied mobile user numbers are staggering! I believe we all need to shift our marketing strategy, not to exclude the web, because we would be foolish to abandon that audience, but to add mobile users as a major component – maybe the major component – of our marketing.
Leading the charge will be apps, not serving up mobile-ready web pages. I currently access PGA information on my iPod Touch via an app, not via the browser.
I will post an article on this site soon that explores this phenomenon more in depth. In the meantime, I really hope you will give some real thought, as I have, about leading the charge into smartphone usage, rather than following the crowd.
Please post your thoughts on this, especially which of these three helps you most want to see:
1) A smartphone app-creating tool (and whether you’re partial to iPhone, Android, etc.)
2) An info product on how the whole smartphone world works, and how to use it for marketing
3) A how-to on generating mobile user traffic
